By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Sales Training & Sales Coaching

Expert Sales Training & Coaching for Breakthrough Performance

Is your sales team underperforming despite having great products? Justellus offers expert sales training and sales coaching tailored for SaaS and services companies,from early-stage startups to $50 M in ARR. Our focused programs drive skill adoption, cultural uplift, and measurable sales performance improvement training, turning potential into consistent, scalable results.

Why Invest in Sales Training & Coaching?

  • Bridge the skill gap. Even high-performing teams face communication, negotiation, or objection-handling challenges. Our training closes those gaps.

  • Reinforce technique and mindset. Whether it's consultative selling, value-based pricing, or account expansion, we embed new behaviors sustainably.

  • Boost morale and retention. Investing in your team signals commitment to their growth which translates into engagement and long-term retention.

  • Drive immediate ROI. With a structured learning approach and performance-based metrics, training pays for itself in higher average deal size and win rates.

Our Expert Training & Coaching Program

  1. Sales Competency Assessment
    We begin with a baseline review, call listening, roleplays, and CRM insights to understand individual and team strengths and development areas.

  2. Curriculum Design
    Leveraging proven methodologies (e.g., SPIN, BANT, MEDDICC, MEDDPICC, etc), we build a structured program that addresses your unique buyer journey, objection types, and deal cycles.
  3. Engaging Workshops & Bootcamps
    We deliver interactive sessions, online or in person, that focus on real scenarios and hands-on practice, not just theory.

  4. One-on-One Coaching & Roleplays
    Post-training, our coaches work with reps and managers to reinforce skills through live coaching, call shadowing, and tailored feedback.

  5. Performance Tracking & Accountability
    We define KPIs (e.g. conversion rates, demo-to-proposal ratio), monitor progress, and hold weekly check-ins to keep the momentum going.

  6. Ongoing Reinforcement
    Learning is a journey, not a sprint. We deploy follow-up modules, peer coaching rounds, and refreshers to cement behavior change.

Why Justellus Leads the Way

  • Deep B2B Sales DNA. You will work with a hands-on sales leader from SaaS and services companies, empowering your team with methods that actually work in your world.

  • Tailored to your business, not generic workshops. Each session, roleplay, and coaching plan ties into your product, ICP, and culture.

Measurable outcomes. You’ll track progress via clear metrics, like deal size improvement and forecast accuracy, and see ROI within the quarter.

Are you ready to take the first step to make your business more valuable?

Elevate Your Team’s Sales Performance

If you're ready to boost skill, confidence, and sales velocity, we’re ready to help:

  • Book a Discovery Call: Let’s discuss your team’s needs and build a bespoke training roadmap.

  • Contact Us: Prefer email? Reach out for course outlines, case studies, or pricing info.

Justellus empowers B2B SaaS and service companies with expert-level sales coaching and training that makes every rep more effective, every deal more likely to close and every quarter stronger than the last.

Take Your Next Step

If you're ready to leverage a part‑time Chief Revenue Officer to unlock faster growth and a higher valuation, we’re one step away from a breakthrough.

Book a Consultation Now

Schedule a call to assess your revenue potential and map out a growth plan.

Contact Us

Prefer to email? Get in touch for more information about our interim CRO services.

Justellus helps B2B Founders and CEOs of SaaS and service companies, build repeatable, scalable revenue systems by providing part‑time, contract, or interim Chief Revenue Officers.