Revenue Impact Assessments

Sales Audit: Reveal Your Revenue Potential Right Now

Are hidden issues in your sales engine holding back growth? Our comprehensive sales audit empowers B2B founders and CEOs of SaaS and services companies to uncover revenue blockers and launch precision-driven transformation. Backed by data and executed with authority, we deliver a revenue impact assessment that maps high-leverage improvements and sets the stage for scalable revenue success.

Why Perform a Sales Audit?

1. Uncover hidden inefficiencies. Whether siloed teams, poor pipeline hygiene, or misaligned messaging, our audit reveals revenue leaks compromising your growth goals.
   
   
2. Data-driven revenue impact assessment. We quantify the potential lift available through process, team, and tool adjustments and considerations.
   
   
3. Mitigate risk before scaling. Avoid expensive missteps in hiring, investing, or executing without a clear, evidence-based sales foundation.
   
   
4. Shield customer experience. An optimized sales engine creates consistent, high-touch touchpoints, reducing churn and boosting brand reputation.
   
   

What We Review in Your Sales Audit

1. Funnel & Pipeline Hygiene
   We evaluate lead-to-qualified conversion, stuck deal rates, forecast accuracy, and CRM usage quality. This reveals both behavioral and systemic weaknesses.
   
   
2. Team Readiness & Skill Gaps
   Through call reviews, pipeline inspections, and coaching alignment, we evaluate whether your team can execute at the revenue scale you're targeting.
   
   
3. Messaging & Positioning Alignment
   We analyze demos, discovery calls, and outreach to ensure your value proposition resonates and prospects consistently progress.
   
   
4. Operations, Tools & Data Flow
   CRM staging, tool integration, automation, and report integrity are scrutinized to ensure you’re making decisions on accurate, real-time data.
   
   
5. Revenue Impact Assessment
   By modeling current performance against industry benchmarks, we calculate lift potential. Examples include increasing close rates by 15% or reducing sales cycle by 20% and how that translates into revenue opportunity.
   
   

Why Select Justellus?

1. Proven track record.
   Justellus has performed audits for SaaS and B2B service providers since 2011, delivering multi-million-dollar revenue improvements.
   
   
2. Tailored, not templated.
   Every audit includes customized revenue impact assessment, not a generic checklist.
   
   
3. Action-first mindset.
   You’ll walk away with an executable roadmap, not just a report.